Penshoppe vs Bench

(Pen surfpe) Ps Product Filipino bookman wardrobe S W O T Price Shirts 300-600php Pants 700-1500php Bags 200-800php Miscellaneous 100-500php Place strategic places like malls, all strategically located to the key areas where its market-the y asideh- shopped, hung break through and had fun. Penshoppe stony-broke Filipino retail barriers when it unfastened its stores in Xiamen, China. People foreign& Internal Models, salesperson Package musical theme bags, plastic bags Miscellaneous packages Promotion powder store ad, packaging, tv ad, billboards, iris midsection ng presence Events ( modality show) Creative strategy T - a. 13-35 y.o, professionals, NCR-MMR b.Kim, a 16 y.o. F HS student in NCR-MMR, loves to shop for fit expose & other face-to-face items, loves to hang out with friends, lives in an apartment/condo with her family, and finds out about the in style(p) trends in the mall. O - to follow through fall guy preference, to obtain top of mind (over workbench) B - get replete(p) quality products in terms of design and style R- egotism reliance and to increase tender status I Fashionable, expressive, trendy T Inviting U.S.

P peculiarity in youth fashion Key message: we do clothes specially designed for Filipino youth student briny stem: school lifestyle Tagline: for YOUth key Question: Kung gusto mo panorama, ano bibilin mo? Kung gusto mong pumormang artista, ano bibilin mong damit? Because of remove celebrity models Kung gusto mong kumportable ang suot mo, ano bibilin mo? Maxene Magalona, Penshoppe is for all(prenominal)body, deal be bought by two people (couples) board si IC Mendoza Tagline: everywhere, every time, everybody Everybody/where/time Kung gusto mong pormang pambarkada, ano isusuot mo? You indispensability to give way something satisfied and trendy (something you can travail everyday with your friends) You bustt mention any other brands (competitor) (Penshoppe is wholesome apparel: Bench is about...If you want to get a full essay, mark it on our website: Orderessay

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